As from the day that Louis Fraud opened the door of his boutiques in Cannes 1950 and Paris 1954, he was unanimously recognized as a master of his art. This artist stands out clearly in 1955 when he presents his first Couture collection which is characterised by vibrant colours, typical of his Mediterranean background and inspired by his love of Spanish and Latin American cultures. After a magnificent career, he dies in 1999 at 79 years of age. It is thanks to the strength of his example that he continues, through his creations. Later Feraud would venture into men’s suiting, casual wear and a range of accessories and classic silk ties, all uniquely Feraud in style and colour. Now we can enjoy the vibrancy of his art, which have been transformed into fashion items, like silk ties, sport jackets and suiting.
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