Lbb London: The precision designer cufflink

Based in Birmingham’s historic Jewellery Quarter, The London Badge & Button Company, part of Toye Kenning & Spencer has over 30 years experience in the design and development of fine cufflinks, buttons and men’s accessories and are the manufacturers behind many of the UK’s leading stores and fashion house collections.

Louisa Taylor and Pei-Nap Mok is the award winning design team behind the current LBB London cufflink collection.

Traditionally recognised for its strong & distinctive enamel designs, LBB’s current collection has expanded to use new & unusual materials for both its classic & contemporary cufflinks with matching accessories.

There’s a sense of precision in Lbb London cufflinks. That, perhaps significant technology lay behind the hands at work creating masters and models.

Toye, Kenning & Spencer Ltd is a group of manufacturing companies founded in 1685, with a reputation for high quality craftsmanship and service. The Group, who have an experienced in house design team, were working on a new collection for the re launch of their retail brand LBB London. Keen to further develop concept designs that required complex master models, they approached the JIIC to assist in the 3D CAD modelling and to access the centres RP facilities and expertise.

The initial brief was to provide TKS with access to new technology in order to help implement their new product development plan for a range of cufflinks. The JIIC team assisted with CAD/CAM and RP and were able to provide the company with prototype and master models within a short timescale. This meant the product development time was shortened, speeding up the lead time to market and creating a longer buying period for their range cufflinks

Results

The assistance helped the company to ‘realise’ new designs which might not have been possible with internal model making skills

o The assistance helped the company to research and to test the market with new product

o The product development lead time was reduced

o Higher sales figures were generated as a direct result of new design reaching the market at the desired time

o The assistance demonstrated the use of RP technologies to other parts of the business and provided them with the opportunity to assess potential applications of new technology for the future.

A sound relationship has been developed with the Group and the JIIC is now working with the company to conduct a feasibility study into the use of laser welding for bespoke precious and base metal jewellery and medals, and the use of lasers for production methods, within their factories.

Could Lbb Cufflinks not be the very first precision cufflink?

A designers hand possessed with such discipline to marry form and function, while gleaning materials that impress upon you textural influences. Smoothly extending the stem to cradle adornments and display all colours of a rainbow: Concluding, a sophistication expressed by precision, abstract and sense of colour, a truly beautiful cufflink.