Friday 8 June 2007

Why choose a Michelsons Silk Tie?


Michelsons was founded in 1937 and is the UK's leading manufacturer of silk ties and menswear accessories. Based in Sittingbourne in the County of Kent, Michelsons employs a workforce fully versed in the traditions and craftsmanship of fine neckwear manufacture, skills which they pride in the quality of their product and the fact that it is made in England. So far, so good, one reason to buy a Michelsons silk tie, at least you know where it comes from, wait there’s more reasons.

If you’re going to expel energy searching, locating and purchasing a silk tie, it makes good sense to ensure that you’re getting something worthy of your efforts. Hastily choosing a cheap tie will mean repeating the whole process again far sooner than necessary, because the tie you got for a ‘bargain’ starts falling apart at the seams.

£29.00 will get a high quality silk tie made in England by Michelsons from imported silks. Properly cared for it will last you many years. A lot of men would balk at spending £29.00. But consider this. If you work in an office in the city, then you’ll most likely indulge in one or two cappuccinos a day at a cost of about £2.00 each = £4.00 a day minimum. So by Friday’s end you’ve spent £20.00 or more without balking and what do you end up with? Spending £29.00 on a tie, something tangible that will last 10 years minimum is a better investment. This doesn’t mean you have to give up coffee to buy a tie. Just don’t waste your time and energy, because you’ll end up paying more for less.

Even better, £35.00 will get you a silk tie made in England from silks woven in England. This is a good choice. You could go whole hog and pay £45.00 to £65.00, the choice and variety broaden considerably at these price points. For example £45.00 will buy you a Timothy Everest (Savile Row Tailor) handmade silk tie made under license by Michelsons. £65.00 will get you a Paul Smith, or Thomas Pink tie also made by Michelsons.

Here is another important factor to consider. If a necktie is the epitome of male self expression and you stoop as low to donning a £10 tie, then what are you expressing? If women pass positive comment on the tie you’re wearing then you’ve made the right choice. you’re making the right kind of expression, which converts to the right kind of impression. Remember women buy three out of four neckties.

Michelsons extensive collection of tie designs tops twelve thousand. Under licensing agreements with big brand names like Paul Smith and Timothy Everest, they manufacture and distribute ties to customers worldwide, it’s what they do best.

Michelsons continuing survival in the face of the mass manufacturing revolution of Asia is testimony to the respect they have garnered through delivering high quality products backed up with excellent service. Customers keep going back precisely because Michelsons don’t cut corners.

So, good enough reasons to buy a Michelsons tie, whether it is, Paul Smith, Timothy Everest or Thomas Pink, it’s a Michelsons make.

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