Wednesday 22 August 2007

A Swank Retro Designer Cufflink


Swank Inc a popular designer and manufacturer of men’s cufflinks were incorporated on April 17, 1936. When Cufflinks peaked in the 1960’s they were making 12 million a year.

Even though these were aimed at the lowest end of the market, retailing for an average of $2.50 a pair, that still adds up to a lot of men wearing cufflinks. These days the figure is closer to 200,000, but cufflinks are making a strong comeback with gross sales having increased consistently over the last ten years.

The most expensive cufflinks ever sold were a pair given to the soon-to-be
King Edward VIII by his later wife Wallis Simpson. These featured diamonds
set in platinum and sold at auction for $440,000.

“Interesting story, swank cufflinks”

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